3 articles with this tag
An API is a communication channel between computer systems that allows them to send and receive information in real time. A Webhook is an automatic notification a system sends the moment something happens—without you having to ask. Understanding both is the key to connecting your CRM, WhatsApp, and calendar into a single business workflow.
MCP is an open standard protocol that allows an AI agent to connect in a unified way to external tools, data, and systems—CRM, calendar, WhatsApp, and more. It is the technical foundation that transforms an AI agent from a "smart chatbot" into a digital employee that actually operates within your business systems. An accessible guide for Israeli business owners.
Claude Code is an AI agent that writes code and executes commands autonomously. For Israeli business owners, this means one thing: custom automations built faster, without the need for a permanent development team. Here is a practical guide to the technology, when it fits, and how it works in integration and automation projects.
