E-commerce

E-commerce and Retail Store for Electronics and Home Goods

E-commerce and Retail — selling electronics and home goods

Enter a product once, in one place — and the system distributes it on its own to the marketplace, instead of re-keying every item on every channel.

Store management system (e-commerce)

Target marketplace

Marketplace API

Dedicated Product Hub

Challenge

The Challenge

The client runs a retail e-commerce store for electronics and home goods, with a live catalog in their store management system. When they wanted to expand sales to an additional marketplace, every product had to be rebuilt from scratch again: title, description, images, specifications, EAN barcode, categorization and shipping rules — according to the specific requirements of each channel. A slow process, exposed to pricing errors between channels, and unmaintainable the moment the catalog grew. The client also came in after a previous failed attempt with another vendor, so they were looking for a stable solution that wouldn't break — not another promise.

Solution

The Solution

Automaziot built a central product-sync engine (Product Hub) with a dedicated entry interface. The store team enters a base price, title, description and images once, and the system sends the product to the sales channel under defined pricing and validation rules. The store management system remains the catalog source of truth. A one-time process also identified products missing from the target channel and prepared their data for publication. According to the discovery record, the client required a pilot of about 50 products and an end-to-end new-product test before expansion; that number is a client-defined acceptance parameter, not an outcome metric.

Our Approach

Central product sync engine (Product Hub) that consolidates the entire catalog in a single place

Dedicated product entry interface — enter once, the system distributes to the sales channel

Per-channel pricing-rules engine + price-validation checklist that runs before every distribution

Connection to the store management system as the source of truth for the catalog

Inventory synced across the channels connected in the pilot

One-time catalog completion: identifying all the missing products in the target marketplace and uploading them automatically (via the marketplace API or another suitable method)

Automatic pulling and adaptation of images, specifications, EAN/barcode, categories and shipping rules to the platform's requirements

Pilot validation on a sample of about 50 products + an end-to-end new-product test as a condition for the client's approval

Technologies Used

Store management system (e-commerce)Target marketplaceMarketplace APIDedicated Product Hub

The service behind this project

Automation for Online Stores

Results

The Results

The project was delivered and included a central entry point, pricing rules, pre-publication checks and an end-to-end product pilot. The infrastructure was designed so additional sales channels can be added without replacing the source of truth. The project data does not contain verified post-launch measurements of entry time, pricing-error rate, catalog volume or monetary savings, so the outcome reported here is the delivered system scope rather than an ROI promise.

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