Finance and Insurance

Accounting and Tax Advisory Firm

Accounting, Tax Advisory and Bookkeeping

We replaced the endless ping-pong of emails and phone calls for collecting documents for annual returns — with a smart dynamic form that lives inside the firm's existing Monday, syncs two-way, and gets the firm ready for filing season without a hitch.

Monday.com
Calendly
Custom Web Form
Gmail / Google Workspace
Email
Admin Interface
Challenge

The Challenge

Before every annual filing season, collecting documents from clients was the process that consumed the most time and caused the most headaches. Each client first gets a phone call just to build a tailored document list from an email template — and then the real pain begins: clients send incorrect documents (forms from the wrong years, irrelevant documents), get confused between tax years, and forget to attach part of the material. Every such gap triggers another round of correction emails. Documents arrive scattered between WhatsApp and email, across several separate messages and weeks apart, and the staff have to search and scroll to find what's already been received and what's missing. At the same time, the overload of reminders and automations annoyed clients to the point that some left the firm. And above it all hovered a real legal risk — there had already been a lawsuit over a document delay — which demanded precise documentation of who requested what and when.

Solution

The Solution

We built an end-to-end automated document collection system that lives inside the firm's existing Monday flow without breaking it and without moving clients to a new system. From the message that is already sent to the client about the start of the annual return, the client chooses between two clear buttons: scheduling a call via Calendly or filling it out independently via a form. At the start of the form, the system pulls from Monday the details that already exist about the client and asks them to confirm or update — so we don't rely on old information, and we don't ask the client to type in what's already known. The questionnaire itself is dynamic: a tree of conditional questions shows only what's relevant, tailored to the firm's professional terminology and the correct tax year, and at the end it automatically sends to the client's email an organized summary of all the required documents — so the client returns everything in one reply email instead of dripping it out over weeks. The email goes out from the account of the employee the task is assigned to in Monday, in tailored language (masculine/feminine), and includes a fee line from the business board — so the client receives personal communication from the person handling them rather than from a generic system. Statuses update automatically in Monday (sent / started / not completed / completed), and the sending process is hardened to preserve operational and legal evidence with clear dates — a direct response to the lawsuit that already happened. We also added a management interface that lets the firm independently manage a separate questionnaire version for each tax year, and an annual-return submission tracking view in the existing dashboard.

Our Approach

Two entry paths from the existing Monday message: scheduling a call in Calendly or filling out a form independently — without moving the client to a new system
A client-detail verification and update step, pulled automatically from Monday before the questionnaire begins, with write-back to Monday for the coming years
A dynamic annual questionnaire with a conditional question tree and full two-way sync with Monday, assigned to the relevant tax year — replacing the manual phone preparation call
Automatically sending the summary of required documents to the client's email at the end of the form — from the responsible employee's account, in tailored language, with a fee line from the business board
Automatic status tracking in Monday (sent / started / not completed / completed) and gentle, carefully timed reminders to identify clients who started but didn't finish
A questionnaire management interface by tax year — creating a new version based on the previous year, adding/removing/editing questions, with no dependence on a developer
Hardening the email infrastructure and ensuring messages go out from the correct business address and appear in each employee's Sent folder — for legal and operational backup
Adding an annual-return submission tracking view to the existing dashboard — status by tax year, breakdown by employees and progress percentages

Technologies Used

Monday.comCalendlyCustom Web FormGmail / Google WorkspaceEmailAdmin InterfaceExisting Dashboard

The service behind this project

Smart CRM Implementation
Results

The Results

The firm moves from a manual, scattered collection process to a structured, self-service one: the client fills out a short, tailored questionnaire, receives one precise document list, and returns everything in a single reply email. This eliminates the phone call that was needed just to build the document list, and reduces the ping-pong of document corrections at its root — the client sees in advance exactly what's required and for which year. The two-way sync with Monday ensures clients don't re-enter information that already exists, and improves the database year over year. The gentle reminders, going out from the assigned employee's email, replace the barrage of messages that drove clients away. Hardening the sending process gives the firm legal backup with date documentation — a direct response to the lawsuit that already occurred. The questionnaire management interface by tax year frees the firm from depending on a developer for every regulatory change, and the system was built to go live even before the start of the upcoming filing season.
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